Crafting the Story: Communicating with Impact

February 24, 2026

There is a focus driving your strategy, reason behind every change to your benefits program, and a story. It’s how you tell the story which determines how it lands, is accepted, and even embraced.

In this episode, we sit down with Christina Farr, author, health-tech advisor, investor and editor in Chief and CEO of Second Opinion Media, to explore why the art of storytelling is a crucial skill for all companies to learn, and how it can be particularly helpful skill for health and well-being leaders to more effectively communicate – and drive impact.

Employers will learn the importance of showing up with authenticity and empathy and how to use storytelling strategies to support big benefit changes and transformation in health care.

SPEAKERS

Christina Farr | Author of The Storyteller’s Advantage: How Powerful Narratives Make Businesses Thrive and Editor in Chief and CEO of Second Opinion Media

Ellen Kelsay | President and CEO, Business Group on Health

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Duration 38 min

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